Super Bowl commercials for 2018 reportedly cost an average of more than $5 million for a 30-second spot, according to Sports Illustrated.
Despite the hefty price tag, advertisers and companies alike will gladly pay to be a part of NBC’s commercial lineup for Super Bowl 52.
Best Super Bowl commercials of 2018
Must. Go. Faster. Jeff Goldblum and Jeep paid homage to the original 1993 Jurassic Park film.
“Stranger Things” star David Harbour appears in commercials seemingly for cars, beer, jewelry and more, only to reveal they are actually all ads for Tide.
It’s always commercial season for Peyton Manning, and this year the NFL legend stars as the “vacation quarterback” during a family’s trip to Universal Studios.
Bud Light is bringing back its hugely-popular Middle Ages-themed “Dilly Dilly!” ad campaign for the Super Bowl.
Pepsi’s Super Bowl commercial is a throwback that takes fans through decades of their history in pop culture, featuring Michael Jackson, Britney Spears, Cindy Crawford and Jeff Gordon.
Chris Pratt trains for his Super Bowl debut, to become the perfect fit for Michelob ULTRA’s spokesperson.
Jack in the Box
Martha Stewart stars in this Jack in The Box Super Bowl ad, where she faces off against the fast food company’s mascot.
Budweiser’s Super Bowl commercial, “Stand by You,” promotes the company’s clean water initiative. The ad was filmed at a Georgia brewery, where the company cans water for disaster relief. Over the past three decades, Anheuser-Busch has provided more than 79 million cans of drinking water in response to natural disasters.
Matt Damon asks Super Bowl fans to help provide access to clean water in developing countries by purchasing a Limited-Edition Stella Artois Chalice. Each chalice purchase helps provide 5 years of clean water to someone in the developing world, according to Water.org. “If just 1 percent of you watching this buys one, we could give clean water to 1 million people for five years,” says Damon.
Pringles’ first ever Super Bowl ad stars Saturday Night Live alum Bill Hader and encourages consumers to stack different varieties of Pringles on top of one another to create unique flavor combos, also known as “flavor stacking.”
Keanu Reeves rides out to the desert to find inspiration as he builds and designs a website for his company, Arch Motorcycle.
Febreze introduces Super Bowl viewers to “Dave,” a man whose “bleep don’t stink,” and whose friends and family are “awed by his fecal anomaly.”
David Schwimmer appears in several 15-second spots teasing the “most exclusive Super Bowl commercial ever.” Skittles claims the commercial will only be seen by one person, a California teenager named Marcos Menendez. Skittles did not run the commercial during the Super Bowl, instead, the company created a Facebook Live event during Sunday’s game, where viewers could watch Menendez watching the exclusive ad.
Doritos and Mountain Dew
PepsiCo’s new Doritos vs. Mountain Dew Super Bowl commercial features a lip sync rap battle between Morgan Freeman and Peter Dinklage, with Freeman representing Mountain Dew Ice and Dinklage, Doritos Blaze. Missy Elliott and Busta Rhymes make guest appearances to give the actors a little help.
Danny DeVito stars as an M&M that is tired of people trying to eat him, so he makes a wish to be human.
The 2018 Alexa Super Bowl ad campaign explores these (hypothetical) questions:
— “What would happen if Alexa lost her voice?”
— “What if Amazon was forced to replace Alexa with someone else?”
— “Who would that replacement be?”
Avocados From Mexico
A perfect avocado society unravels when they realize someone left the chips behind.
Groupon’s Super Bowl ad stars Tiffany Haddish and is all about supporting local businesses. The actress-comedian was recently named the brand’s spokeswoman after telling a hilarious story on Jimmy Kimmel Live about taking Will Smith and Jada Pinkett Smith on a swamp boat tour she purchased on Groupon.
American actor and activist James Cromwell stars in this PETA ad about a man who works in the meat industry and confesses to tricking “millions of people” with phrases such as “all natural,” “sustainable” and “humanely killed.”